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Exploring real estate investing

Over a decade operating in the real estate industry. Through HereHere, we help investors on acquisition strategies, opportunity sourcing, structuring, advisory and co-investment, combining local expertise with institutional-level analysis.

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Want first look on curated deals? 🛎

Hey Reader, I’m opening preferential access to HH Selects — my weekly, curated property series that includes yield, what stands out, plus clean numbers for quick underwriting. If you want first look when a deal drops, raise your hand. Reply “IN” and I’ll tag you for early access before it goes broad. See you around 🤝 Max Founder at HereHere PS.1 Know someone who could benefit from this? Forward this email so they can join the newsletter. PS.2 Ready to start your investment journey? ⬇️ Book a...

Feltrinelli library in Montevideo

Hi Reader, Max here. A quick note on something I think it deserves serious attention. One of the most overlooked historic-core stories in a capital city today The best real estate opportunities rarely look obvious at the start. They usually appear when a place is still carrying friction.When sentiment is weak, and the narrative is dominated by what is broken.When most investors prefer to wait for proof. That is exactly why Ciudad Vieja deserves attention. Not because it is suddenly...

Miami coastline. Photo by Shawn Henley

Hi Reader, Max here. In the previous issue, we looked at the price-to-rent benchmark from UBS’s report and used it as a reference point to put Uruguay into perspective. Today’s note is about something more important: what UBS’s Bubble Risk Index is actually saying, and how to use it intelligently in our own market analysis. Let’s dive in ⤵️ Miami is #1 in the bubble risk Index Does that mean Miami is the highest-risk city to invest in today? Before getting misled by clickbait headlines,...

Rental condo apartment in Montevideo

Hi Reader, Max here. Price-to-rent is one of the simplest and most widely used benchmarks to compare housing valuations across markets. It’s a useful first-pass metric to see whether a market leans more toward yield-driven returns or appreciation-driven returns. Today I’m sharing a quick snapshot of how global cities look on this metric (UBS 2025), so you can put Uruguay (Montevideo / Punta del Este) into perspective. Lets dive into it ⤵️ What “price-to-rent” actually means Price-to-rent =...

Premium condo in Carrasco - Montevideo

Hey Reader – Max here. HereHere Selects is my series of standout real estate opportunities.Each edition features one carefully selected opportunity, filtered from hundreds analyzed, through an investor’s lens. This week, we’re looking at an Urban Edition project in Carrasco Nuevo, one of Montevideo’s most established and high-income residential areas. Let’s dive in ⤵️ Project Spotlight 📍 Location: Carrasco Nuevo, Montevideo🏗 Project: Cristalinas👷 Developer: Kopel Sánchez🏠 Type: Residential ·...

Real estate information exchange across jurisdictions

Hey Reader, Max here. Here’s a short note on a relevant regulatory development that most investors who own property abroad — or plan to — still aren’t aware of. On 20 May 2025, the OECD approved a new framework that allows tax authorities to automatically exchange “readily available” real estate information (ownership details, property value, transaction history, and—where available—related income). On 4 December 2025, 26 jurisdictions publicly committed to implement it, aiming for first...

Wall Street sign

Hey Reader – Max here. Wall Street just gave the world a clear signal on Uruguay. The country raised ~US$1.85B equivalent, with demand roughly 2x the offer. The USD tranche cleared close to US Treasuries, yielding under 5%. The peso bond set a record: the lowest nominal rate ever for a Uruguayan global in local currency. That is not hype. That is trust. Wall St. Why this matters to you Risk-Benefit equation Global capital is comfortable taking Uruguay risk below 5%. Your edge is to own...

Montevideo at sunset time

Hey Reader – Max here. Cash flow is the heartbeat of your portfolio. Reliable, repeatable, boring-in-a-good-way cash flow. If you’re buying rentals in Uruguay, guarantees are the lever that keeps rent arriving, bills handled, and headaches small. Set them up right and you protect yield; miss a step and you leak return. This guide is a plain-English playbook on how guarantees actually work (ANDA, CGN/SGA, SURA, BHU), what they cover, cost, and the clocks that get claims paid—or denied. We do...

Bay of Punta del Este, Uruguay

Hey Reader, here's the report. Maximiliano P.S. If you’d like to share a thought, just reply to this email. I personally read and respond to every message. SPECIAL REPORT (read time: around 5 min) "Property Market Uruguay 2025 🇺🇾 – An outlook on Context, Data, Risks and Opportunities" In a global context marked by uncertainty, investors are returning to real assets (real estate, gold, silver) for their stability, resilience, and protection against inflation.This report explores why Uruguay...

Window to Plaza Zabala, Montevideo's historical center first square

Hi Reader First of all, a huge thanks to everyone who participated in last week’s survey 🙌The response truly exceeded my expectations — a clear reminder of the power of building together. We’re creating a community of investors serious about building wealth with property — starting in Uruguay and expanding into new markets as opportunities arise. Your feedback is what shapes this project to deliver value for YOU, so keep it coming. Now, here’s what I have for you this week: We selected 3...